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  • Writer's pictureShawn Patrick Moloney

"Interactions lead to transactions"


Holiday gatherings are a place to interact with friends and family.

In the dynamic world of real estate, success often hinges on a simple yet powerful mantra: "Interactions lead to transactions." This principle is the cornerstone of a thriving career in this industry, where every conversation, every email, and every handshake can pave the way to a successful deal. As a seasoned agent with thirteen years of experience and a broker for over ten, I've witnessed firsthand how this mantra can shape careers and drive success.


The key to harnessing this mantra lies in the volume and quality of your interactions. It's not just about waiting for leads to come to you; it's about actively reaching out through texts, phone calls, emails, direct messages, social media, and in-person meetings. Setting daily goals for outbound, unsolicited follow-ups is a great starting point. Expanding these efforts gradually can significantly increase your chances of closing deals. Remember, every interaction is a step closer to a transaction.


Observing top producers in the real estate industry, one common trait stands out: their relentless commitment to staying in touch. For them, follow-up is not just a task; it's a way of life. Their passion for people and maintaining relationships is the driving force behind their success. If connecting with people isn't your passion, it might be time to reevaluate your target audience. Focus on finding people who resonate with you, much like your favorite people, and watch your business flourish.


The holiday season presents a unique opportunity for real estate agents. It's a time when interactions naturally increase, offering more chances to connect with potential clients. Embrace the spirit of the season to strengthen your network. Being a better friend, family member, and community member not only enriches your personal life but also enhances your professional prospects. Use this time to help more people, perhaps even getting buyers into their new homes before the holidays and the New Year.


In conclusion, the mantra "Interactions lead to transactions" is more than just a catchy phrase; it's a fundamental principle for success in real estate. By embracing consistent, quality interactions and nurturing relationships, you can transform your career. Whether it's the holiday season or any other time of the year, remember that in real estate, your network is your net worth. Keep reaching out, keep connecting, and watch as your efforts translate into successful transactions and a thriving career.

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