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  • Writer's pictureShawn Patrick Moloney

Ten Actionable Steps to Land More FSBOs


FSBO or For sale by owner is a great place to find business as a Realtor.

When people choose to go FSBO or for sale by owner it is not that they understand what they are doing. It is that they see so much money in savings in their mind. Here are ten actionable items that can help you instill the value of your services. Remember as a Realtor® we are there to help the client maximize the earning potential off the sale of their property.

  1. Professional Marketing Services: Explain the benefits of professional marketing services you offer, such as high-quality photography, virtual tours, staging advice, and extensive online exposure, which can help their home stand out.

  2. Access to a Larger Pool of Buyers: Emphasize your access to a broader network of potential buyers through your contacts, real estate listings, and professional networks, increasing the likelihood of a quicker sale.

  3. Negotiation Skills: Stress the importance of having a skilled negotiator on their side, especially in handling multiple offers, counteroffers, and ensuring the best possible sale price.

  4. Handling Paperwork and Legalities: Offer to manage the complex paperwork and legal aspects of selling a home, including disclosures, inspections, and closing processes, which can be daunting for FSBO sellers.

  5. Pricing Strategy: Provide a comparative market analysis to demonstrate how you can help them price their home competitively, ensuring a balance between attracting buyers and maximizing their profit.

  6. Time and Effort: Remind them of the time and effort involved in selling a home, such as hosting open houses, answering calls, and managing showings, which you can handle on their behalf.

  7. Client Testimonials and Success Stories: Share testimonials and success stories from previous clients, especially those who initially tried to sell by owner but succeeded with your assistance.

  8. Customized Selling Strategy: Present a tailored selling strategy that addresses the unique aspects of their property and their personal goals, showing your commitment to a personalized service.

  9. Post-Sale Support: Offer post-sale support, including help with finding their next home, moving services, or navigating post-closing issues, adding value beyond the sale itself.

  10. Highlight Your Market Expertise: Demonstrate your deep understanding of the local real estate market, including pricing trends, buyer demographics, and marketing strategies that work best in the area.

In all these methods, it's crucial to be respectful of the homeowner's initial decision to sell by owner while confidently presenting the added value and benefits of working with a professional agent like yourself.

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