As the world continues to hurl itself forward at a faster pace than ever, technology is advancing at that same pace. This means what we did yesterday may be no longer done tomorrow. I know personally I found it challenging to decipher what technology makes sense and which one wastes cents. There is a lot of money and energy riding on making the right choice.
The very first thing you want to do when thinking of getting new technology is to write down a list of everything you want/need it to do. Make it very clear all the features you need and how they would improve your business. Are they time savers? Are they money savers? Is it a lead generation item? This will help us understand everything we need in the technology world.
The next thing to do is to look at what your brokerage and other brokerages offer that would cover the most of your technology needs. This can amount to a huge advantage to the agent. It makes no sense to overlap technology that costs money so knowing what they offer saves you investment. There is a difference between good and great software so make sure to run your numbers.
After you have your list and you know what your brokerage provides it is time to shop the market for what technology in real estate will best suit your business. During this process be careful to not fall in love. As someone who does not understand tech well it is easy to be mesmerized by new products. Test them all, do the demo, and then make a decision. Going on blogs, groups, Youtube, and other places to see what other people have had for experiences also helps.
At the end of the day when choosing tech it is not different from iPhone vs Android. Both are a great platform and each has its high points. The weak point is typically the user. Learn what the tech does that you buy. Make sure they do not overlap. Then invest into becoming an expert with your technology. This will ensure you gain a great ROI and continue to grow your real estate business.
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